Works with
Shopify
Meta
Google Ads
GA4Saves money
Ad platforms optimise on real orders, with phantom and duplicate events kept out.
On autopilot
Every order is sent to Meta and Google within minutes, with no tags to maintain.
Less friction
One record of every event, and why any were held back.
In one look
Feature · what it is
Meta Conversions API, Google enhanced conversions and GA4 events sent from your Shopify orders and checkouts, a browser pixel for the top of the funnel, first-party attribution of every order, and hourly checks on the whole pipeline.
Advantage · why it is better
Purchases and checkouts come from the order itself, never the browser, so ad blockers, theme changes and cart shortcuts cannot inflate or erase them. Browser and server copies share one event id, so Meta counts each action once.
Benefit · what you get
Meta and Google find more buyers for the same budget, and you can check what they report against sales you can trace.
Time back
Server-side tracking usually means a developer project. In Storeforge you connect your accounts and every order is sent from then on.
Typical developer time to set up server-side tracking
2 to 3 weeks
Cometly, 2026 (a vendor estimate). Then nothing to maintain.
Often quoted as two to three weeks of a skilled developer's time.
Cometly, Conversion API set-up cost, April 2026
Purchases come from your orders, not your theme, so there is nothing to re-tag.
How Storeforge sends events
What is inside
Feature
Purchase and checkout events sent server-side from Shopify, plus browser events for page views, product views and add to cart.
Advantage
Checkouts are only sent when Shopify records a real one, and known bots are screened out before anything is sent.
Benefit
Meta learns from complete, accurate sales and finds buyers faster.
Feature
Purchases uploaded to Google Ads from the server, matched on securely hashed email and phone.
Advantage
Conversions are counted even when a click ID is lost along the way, and subscription renewals can be uploaded as their own conversion.
Benefit
Smart bidding works from your real sales, including repeat revenue.
Feature
Purchase and checkout events sent to GA4 from the same order data, deduplicated by order.
Advantage
Analytics and ads agree, because they share one source.
Benefit
Reports you can trust in every meeting.
Feature
Every event records the customer's consent state and whether it was sent, held or excluded, with the reason.
Advantage
One consent policy covers Meta and Google, reported to both truthfully. Switch on the consent gate to hold back conversions without marketing consent.
Benefit
Compliance you can show, set to your own policy.
Feature
Storeforge records each visit's campaign tags and click IDs and ties each order it can to its source.
Advantage
You get an independent floor to set against what Meta and Google claim, with a daily band per campaign and ad.
Benefit
Budget decisions based on sales you can trace.
Feature
Named hourly checks on purchases, checkouts, page views and uploads, including flood checks against a 7-day median.
Advantage
A silent pixel or a burst of phantom events is caught within the hour.
Benefit
Your ads keep learning from clean data.
How it works
Link your Meta pixel and Google Ads account to Storeforge.
Every Shopify order and checkout becomes a server-side event within minutes.
The event log shows what was sent, what was held back and why, and each order's source.
What it is worth
Dedicated tracking apps usually charge by the order, so the bill grows as you do. Storeforge sends every order on every plan.
Compare the whole toolset ›Shopify App Store list price, checked 12 October 2026. Alternatives: Littledata Scale $199/mo.
Yes, for page views and add to cart. Purchases and checkouts come from your orders on the server.
Their consent state is recorded on every event and passed to Meta and Google. Turn on the consent gate and their conversions are recorded but not uploaded.
Yes. Both are fed from the same order data.
Hourly checks watch each event type and alert you in plain words when one stops or floods.
Conversion Tracking is included on every Storeforge plan, alongside every other product. Free to start.
